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British Invasion: Will Spurs crack America with summer fixtures?

Spurs are off across the pond this summer to face Roma, Barcelona and AC Milan in the International Champions Cup, playing at stadiums in California and Minnesota. They are the only squad from the capital to be travelling to America for the tournament, with fellow Londoner’s Arsenal playing their games in Asia and Northern Europe.

Pre-season in America for Spurs

Spurs are no strangers to the States, having played there in the pre-season many times before, as well as having a sizeable dedicated fan-base within the country, a rarity among British clubs. Chairman Daniel Levy has also acknowledged American support for the club, saying;

“We are grateful to have such strong support in the US… We look forward to showing them our appreciation when we visit this summer”

Levy’s interest in America is not just one of gratitude however. Since he took over the club in 2001, he’s been keen to push Spurs as a global brand, and the summer fixtures gives him a unique opportunity to do so.

With relatively few British teams coming to the States and a fan base already in place to cheer the team on in some of the biggest stadiums in the country, Spurs stands to make significant inroads in the hugely untapped American market. The club has also been linked to American international Christian Pulisic for the 2018/19 season and with the new stadium’s NFL hosting capabilities it’s clear the team is embracing the opportunity to enhance its reputation in the country.

https://twitter.com/Spurs_US/status/995760389651685376

Football as a whole is also going global this year with the return of the World Cup. Unfortunately for American fans, the national team failed to get into this years tournament, crashing out during qualifying in a shock loss to Trinidad and Tobago. However, the team did have some stand out moments in 2014’s tournament, mostly notably making it out of their ‘group of death’ and a spectacular effort by goalkeeper Tim Howard in their match against Belgium. Although they lost, the ‘Secretary of Defense’ saved an exhausting 16 shots on goal over the games extended run time, leaving fans hungry for more. Couple this with a dedicated and growing youth movement, and American fans are hopeful for the future of the game in the country.

Unfortunately, with the failure to qualify, American fans will have to look elsewhere for excitement this time around and with an England squad packed with Spurs players and an embedded fan-base, the chances have never looked better for North London’s finest to make a real impact on the world stage.